04. a logo for a company
2007.10

This is my work for D & AD workshop competition.
Brief: Launch a range of specialist water sports clothing in the UK.

Brand name : ultimate
...Origins from

-unique and highly personal experience from marin sports.
-Freedom from self and being at-one with nature.

Logo
-duality (negative-positive, in-out)
-wave
-shape of “U”ltimate





logo

logo



Web design
ultimate web1

ultimate web2

ultimate web3

T-shirt
ultimate shirt